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Jennie-O Turkey

Jennie-O’s Oven Ready Turkey is the easiest to make – no thawing or cleaning required. But it needed to make a big splash to get noticed. We created an integrated campaign that did the trick. Sales increased 92% from the previous year, and the campaign won an Effie Award. The videos blew up on YouTube and went viral. In fact, they got picked up by ABC’s Good Morning America and CNN’s American Morning, Showbiz Tonight, and The Situation Room. Nuff said.

Project Roles
Art Director, Copywriter, Creative Director
Company
Jennie-O Turkey Store
Skills
Art Direction, Copywriting, Creative Direction
Media
Products - Digital, Websites, Viral Films
Project Industries
Advertising
Jennie-O Turkey