Kafka’s Organic is a subscription pet food service, specializing in fresh, healthy food for pets. Kafka’s mission is to “rethink and re-imagine the way we feed our beloved pets by making healthy cat and dog food from restaurant-quality whole ingredients. We gently cook our food without any preservatives or additives and flash freeze to keep fresh. Our job is to remove barriers which prevent pet parents from feeding human quality food to their animal companions, so we make our recipes at a competitive price point and offer home delivery for the ease and convenience of busy pet parents.” (Kafka’s Organic)
I was asked to re-design the original logo for Kafka’s Organic and provide a brand style guide as well as multiple versions of the logo for various uses, including: packaging, website, and social media. I really enjoyed playing with color and type for this project, and it was a pleasure to work with a brand as unique as Kafka’s Organic.
- Project Roles
- Kafka's Organic
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketching
- Brand Identity, Logos
- Project Industries
- Packaged Goods, Retail