Global Citizen Festival: Mandela 100
Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030. On its platform, users learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards for their actions — as part of a global community committed to lasting change.
In 2018 they ran their first major campaign in South Africa to honor Nelson Mandela's legacy in the year of his centenary and put together a star-studded lineup of performing artists, public figures and dignitary speakers including the likes of Beyonce´, Pharrell Williams, Trevor Noah, Oprah Winfrey, President Ramaphosa and many others. MMMC was honored to be subcontracted as the digital communications officer for corporate sponsors and executed the entire social media strategy and branded content for corporate partners which included The Motsepe Foundation, HP, Vodacom, Coca-Cola Africa, Tsogo Sun, Nedbank, Uber, and others.
The key deliverables for the campaign included; writing and scheduling content for Facebook, Twitter, Instagram, and Email. Running paid media campaigns on all branded content. Editing editorial content pieces for tone, voice, and regional variations suitable for social media. Coordinating and organizing visual and multimedia assets for posting and archiving. Monitoring and executing the “social media run of show” during the day of the festival and post-campaign reporting.
Other significant accomplishments included hosting screening events of Global Citizen's 'Louder Together' documentary for corporate partners and educating them about the organization's mission, supporting offline events and covering them on social media as well as working with Global Citizen's advocates (celebrity ambassadors) to support corporate partner activations and events.