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Okay
Lovesick

Teens have a tendency to catch STDs and teachers have a hard time getting through with sex ed., while traditional campaigns have little to no lingering effect. So along with a few games designers, we suggested the danish ministry of education to do a simple, yet fun, card game. The teens would have a laugh and enjoy having an easy class, while getting the message "Don't get icky STDs, wear a condom instead" hammered into their impressionable young minds. The campaign was a huge success, despite being purely analogue and with a media budget $0. And afterwards you'd even see kids playing with STDs in their lunch hour. I did concept work and illustration and design for the project – and filled my search history with really icky images, that still give me nightmares.

Project Roles
Art Director, Creative Director
Company
Danish Ministry of Education
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Games - Board
Project Industries
Education
Lovesick
Lovesick
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Lovesick
Lovesick