To bring out the luxurious lifestyle of Nespresso, I designed the desktop and responsive mobile UI with a minimal, clean, and modern approach.
Using lifestye images I wanted to show the User the life they can have by drinking Nespresso. Also, I highlighted certain keywords in “Coffee Gold” in the headings that convey luxury and stand out to the User just scolling through the page minimalizing reading copy. This also engages the User as well to learn more about the product and initiatives if a keyword catches their eye.
Though minimal and simplistic, I incorporated very detailed components and buttons. This was done with subtle drop shadows on the lifestyle images, leading lines, gradient buttons, masks over headings, and gradients over the main images to bring out the text.
- Project Roles
- UX/IA Designer
- Web Apps, Websites