Samsung Retail OOH
We helped Samsung open and launch 3 new retail stores in Long Island, Houston and Glendale malls. To drive awareness for our store launches, we designed and developed smart and interactive OOH that lived within the mall footprint, driving traffic to our launch party and ultimately into the store. An intriguing and Instagram worthy build attracted passersby; upon approach we used motion detection to serve up a personal invite to the festivities.
- Project Roles
- Creative Director
- Art Direction, Creative Direction
- Video Installations