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Samsung Retail OOH

We helped Samsung open and launch 3 new retail stores in Long Island, Houston and Glendale malls. To drive awareness for our store launches, we designed and developed smart and interactive OOH that lived within the mall footprint, driving traffic to our launch party and ultimately into the store. An intriguing and Instagram worthy build attracted passersby; upon approach we used motion detection to serve up a personal invite to the festivities.

Project Roles
Creative Director
Skills
Art Direction, Creative Direction
Media
Video Installations
Samsung Retail OOH
Samsung Retail OOH
Samsung Retail OOH
Samsung Retail OOH