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Oculus Go NYC Launch

To promote the launch of Oculus Go, an innovation that can truly transport you anywhere, we told the product’s story through a large sculptural installation. A spotlit Go headset on a platform with the prompt to "Open Your Eyes" greeted guests as they entered the space. As if bursting forth from the headset, a 70 foot long suspended mobile installation made up of key elements from Go content became the focal point for the space.

Project Roles
Creative Director
Company
We're Magnetic
Skills
Conceptual, Creative Direction
Media
Installations
Oculus Go NYC Launch
Oculus Go NYC Launch
Oculus Go NYC Launch
Oculus Go NYC Launch
Oculus Go NYC Launch
Collaborators