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Ivanka Trump Influencer Program

At the Ivanka Trump fashion brand, the blog was integral to marketing the products. I was challenged with creating an influencer partnership program as a blog series. First we defined the challenges and opportunities with our current model of reaching out to influencers (essentially, there was no process). After implementing the thought process developed here, the marketing team was able to reach out to reach out to bloggers with a comprehensive ask of deliverables and writing style. I also asked the copy team to write a questionnaire for the influencers so the series would be consistent over several months.

Project Roles
Art Director, Designer
Company
Ivanka Trump
Skills
Art Direction, Conceptual, Design
Media
Social Media Content, Websites
Project Industries
Fashion, Retail
Ivanka Trump Influencer Program
Ivanka Trump Influencer Program
Ivanka Trump Influencer Program
Ivanka Trump Influencer Program
Ivanka Trump Influencer Program
Ivanka Trump Influencer Program
Ivanka Trump Influencer Program