Ivanka Trump Influencer Program
At the Ivanka Trump fashion brand, the blog was integral to marketing the products. I was challenged with creating an influencer partnership program as a blog series. First we defined the challenges and opportunities with our current model of reaching out to influencers (essentially, there was no process).
After implementing the thought process developed here, the marketing team was able to reach out to reach out to bloggers with a comprehensive ask of deliverables and writing style. I also asked the copy team to write a questionnaire for the influencers so the series would be consistent over several months.
- Project Roles
- Art Director, Designer
- Ivanka Trump
- Art Direction, Conceptual, Design
- Social Media Content, Websites
- Project Industries
- Fashion, Retail