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IMM Brand | Design System

IMM or Ideas Made Measurable is an agency in Boulder Colorado with tons of great people. During my short time there, I started to develop a new brand language as well as a design system to use in creating their new website. Since they are located in Boulder, I thought it was good to use nature as an influence, everything is related in some form or another to the natural world. My time was cut short because of funding but I did manage to get it to about 90%. Here are some of the core elements for their 2019 design system.

Project Roles
Art Director, Designer, Product Designer, UI Designer
Company
IMM
Skills
Adobe Illustrator, Art Direction, Brand Strategy, Creative Direction, Design, Design Strategy, Digital Tech, Figma, Interaction
Media
Brand Identity, Interaction Designs, Logos, Mood Boards, Products - Digital, UI Design, Visual Designs
Project Industries
Advertising
IMM Brand | Design System
IMM Brand | Design System
IMM Brand | Design System
IMM Brand | Design System
IMM Brand | Design System
IMM Brand | Design System
IMM Brand | Design System
IMM Brand | Design System