A global experience platform for Gatorade's water brand, Propel, and their community of passionate exercisers. This event series brings together influencers, trainers, and consumers at unique fitness pop-up spaces that include workout sessions, healthy food and educational panels.
A highlight of the event series was the inaugural Co:Labs Fitness Festival where over 2000 attendees enjoyed workouts, panels, and music from top artists. The event was a viral smash with over 1 billion media impressions, setting the stage for this annual event to grow and expand in recent years.
- Project Roles
- Creative Director, Designer
- 2D, 3D, 3D CAD, Adobe Illustrator, Adobe Photoshop, Creative Direction, Creative Strategy, Design, Environmental, Experiential, Rendering, SketchUp
- Environmental Design, Events, Interactive Installations, Parties
- Project Industries
- Advertising, Beverage, Lifestyle, Music, Sports