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Propel Co:Labs

A global experience platform for Gatorade's water brand, Propel, and their community of passionate exercisers. This event series brings together influencers, trainers, and consumers at unique fitness pop-up spaces that include workout sessions, healthy food and educational panels. A highlight of the event series was the inaugural Co:Labs Fitness Festival where over 2000 attendees enjoyed workouts, panels, and music from top artists. The event was a viral smash with over 1 billion media impressions, setting the stage for this annual event to grow and expand in recent years.

Project Roles
Creative Director, Designer
Company
Propel
Skills
2D, 3D, 3D CAD, Adobe Illustrator, Adobe Photoshop, Creative Direction, Creative Strategy, Design, Environmental, Experiential, Rendering, SketchUp
Media
Environmental Design, Events, Interactive Installations, Parties
Project Industries
Advertising, Beverage, Lifestyle, Music, Sports
Propel Co:Labs