RUBRACA >< faces of strength
Despite setbacks, they persevered with determination, tenacity, and passion. We honored this fighting spirit to inspire more women with “recurrent ovarian cancer” to take action and ask their doctor about Rubraca. Real words, quotes, and emotions from patients are projected on scrims.
Our true inspiration was based on a poem by Maya Angelou titled — Phenomenal Woman.
This new spot is now driving the look and feel of the next campaign for Rubraca. Next, we captured new photography for all consumer work. Photography was captured a day later by Jill Greenberg.
Website and Facebook were reskinned and more of the photography will be rolling out in social media, print, and collateral.
Agency: Ogilvy Health
Director: Bram Van Riet
Production company: Caviar
Editors: Ben Suenaga & Joe Kell
- Project Roles
- Creative Director
- Ogilvy Health
- Commercials - Broadcast, Social Media Content, Websites
- Project Industries