UBANK Brand Identity
Founded in 2007 as Australia's first online-only bank, UBANK operate under a “less is more” ethos. With no physical branches, a reduced portfolio of products and the lowest interest rates; UBANK operate at a lower cost than traditional banks. By removing unnecessary extras they pass savings directly to customers. This simplified, straight-forward ethos permeates ever facet of the business. No gimmicks, no tricks. Banking as it should be.
As Creative Director and Designer I led the design, development and implementation of the UBANK brand identity, working quickly with a skeleton team of only one other designer.
- Project Roles
- Creative Director, Designer, Strategist
- Brand Strategy, Creative Direction, Design
- Brand Guidelines, Logos, Websites
- Project Industries