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UBANK Brand Identity

Founded in 2007 as Australia's first online-only bank, UBANK operate under a “less is more” ethos. With no physical branches, a reduced portfolio of products and the lowest interest rates; UBANK operate at a lower cost than traditional banks. By removing unnecessary extras they pass savings directly to customers. This simplified, straight-forward ethos permeates ever facet of the business. No gimmicks, no tricks. Banking as it should be. As Creative Director and Designer I led the design, development and implementation of the UBANK brand identity, working quickly with a skeleton team of only one other designer.

Project Roles
Creative Director, Designer, Strategist
Company
UBank
Skills
Brand Strategy, Creative Direction, Design
Media
Brand Guidelines, Logos, Websites
Project Industries
Finance
UBANK Brand Identity
UBANK Brand Identity
UBANK Brand Identity
UBANK Brand Identity
UBANK Brand Identity
UBANK Brand Identity
UBANK Brand Identity
UBANK Brand Identity
UBANK Brand Identity
UBANK Brand Identity