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Google Zoo brand identity

Described as “a think tank for brands and agencies”, the Zoo are Google’s somewhat incognito wing of the tech giant. Comprised of a global team of technologists, creatives, strategists and producers; Google Zoo explore how creative thinking and technology can combine to create new interaction between brands and consumers. Their analytical yet imaginative process informed a playful yet pragmatic identity design. As Creative Director and Designer, I led the strategy, design and implementation of the entire brand identity.

Project Roles
Creative Director, Designer, Strategist
Company
Google
Skills
Brand Strategy, Creative Direction, Design, Print
Media
Brand Guidelines, Brand Identity, Logos
Project Industries
Media, Technology
Google Zoo brand identity
Google Zoo brand identity
Google Zoo brand identity
Google Zoo brand identity
Google Zoo brand identity
Google Zoo brand identity
Google Zoo brand identity
Google Zoo brand identity