Google Zoo brand identity
Described as “a think tank for brands and agencies”, the Zoo are Google’s somewhat incognito wing of the tech giant.
Comprised of a global team of technologists, creatives, strategists and producers; Google Zoo explore how creative thinking and technology can combine to create new interaction between brands and consumers. Their analytical yet imaginative process informed a playful yet pragmatic identity design.
As Creative Director and Designer, I led the strategy, design and implementation of the entire brand identity.
- Project Roles
- Creative Director, Designer, Strategist
- Brand Strategy, Creative Direction, Design, Print
- Brand Guidelines, Brand Identity, Logos
- Project Industries
- Media, Technology