Mcvitie's is the global biscuit brand, known in Australia for their delicious Digestive's Biscuits, Jaffa Cakes and now FLIPZ.
Working as the Social Media Creative Lead at digital agency True Sydney, I was responsible for the creative direction and ideation of all content for the McVitie's social media pages in Australia and New Zealand.
The video content featured below was shot by the very talented Ramone Mincherro, who worked alongside me to produce high-quality content on a budget.
I sourced all talent, including huge social media influencers like parkour star Domonic Di Tomasso (@domtomato), produced all shoots and developed ongoing content calendars for the brand.
All images featured were shot and edited by yours truly.
- Project Roles
- Art Director, Content Producer, Creative Director, Designer, Photographer, Producer, Retoucher
- Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Creative Direction, Creative Research, Creative Strategy, Film Photography, Food, Lifestyle, Lighting, Post-Production, Producing, Retouching, Styling, Wrangling - Creatives
- Advertising, Brand Films, Branded Content, Photography, Social Media Content
- Project Industries
- Advertising, Entertainment, Lifestyle, Media, Packaged Goods