Willing - Create your will online!
Willing's goal was to make the end of life planning convenient for America. Upon doing research we found that their key demographic was people above the age of 45. As a result, the majority of our users generally preferred to stay away from complex tech.
The goal here was to redesign their application with usability and accessibility in mind. Months of design work and weeks of testing resulted in the launch of Willing 2.0.
This resulted in increased user adoption, NPS (63 to 75), and Revenue (~30%).
- Project Roles
- Creative Director
- Design, Design Pattern Research, Design Strategy, Low / High Fidelity Prototyping, Usability Testing, User Behavior Research, User Research
- Interaction Designs, Product Designs, UI Design, UX Designs
- Project Industries