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#62MillionGirls Yearbook

62 million girls worldwide are denied their right to an education. We needed to raise awareness of the issue and help people emotionally relate to the problem in order to understand it. To demonstrate what 62 million cases of unrealized potential look like we launched the #62MillionGirls Yearbook with 62 million blank spaces, one for every girl missing from school. The First Lady asked people to fill the blank spaces and share what they learned in school to show the importance of education.

Project Roles
Creative Director, Strategist
Art Direction, Celebrity, Conceptual, Copywriting, Design, Social, Social Media Strategy , Content, Creative Strategy
Advertising, Billboards, Microsites, Social Media Content
Project Industries
Education, Government, Non-Profit
#62MillionGirls Yearbook
#62MillionGirls Yearbook