Wove Brand Strategy & Marketing Strategy
While VP UX at Polyera I was responsible for the product's brand and marketing strategy in addition the core product experience. I collaborated with Frank Vial and 100 Monkeys to define Wove's brand strategy based on the vision for the product. I brought on Manual Studios to created the Wove identity with creative direction from my teammate Roy Tatum. I worked with HelloMonday in New York to design our launch website and social assets. During my time at Wove I was able to orchestrate the efforts of the talented partners above into what I feel is a cohesive body of work with a strong conceptual foundation rooted in the core product experience.
- Project Roles
- Creative Director, Strategist
- Brand Strategy, Creative Direction, Design Strategy
- Brand Identity, Branding, Social Media Content, Websites
- Project Industries
- Hardware, Software, Startups, Technology