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Wove Brand Strategy & Marketing Strategy

While VP UX at Polyera I was responsible for the product's brand and marketing strategy in addition the core product experience. I collaborated with Frank Vial and 100 Monkeys to define Wove's brand strategy based on the vision for the product. I brought on Manual Studios to created the Wove identity with creative direction from my teammate Roy Tatum. I worked with HelloMonday in New York to design our launch website and social assets. During my time at Wove I was able to orchestrate the efforts of the talented partners above into what I feel is a cohesive body of work with a strong conceptual foundation rooted in the core product experience.

Project Roles
Creative Director, Strategist
Skills
Brand Strategy, Creative Direction, Design Strategy
Media
Brand Identity, Branding, Social Media Content, Websites
Project Industries
Hardware, Software, Startups, Technology
Wove Brand Strategy & Marketing Strategy
Wove Brand Strategy & Marketing Strategy
Wove Brand Strategy & Marketing Strategy