Skin

A small concept retail space in Time Warner Center, featuring a layered custom aluminum skin on a refinished existing unit. The skin was developed with parametric tools to create a screen that redefined the exterior, revealing product through strategically placed openings. The store was enclosed with layers of aluminum to create a red, white, and black patterned screen resembling a wrapped gift. People could peak inside openings between the metal strips. It was a completely different approach from most retailers who typically want to keep their storefronts clear, but like a gift, it was more about the mystery of what was inside.