2016 Nickelodeon Lip Sync Battle Shorties Special - Trailer
Spike and Nickelodeon developed Lip Sync Battle Shorties as a spinoff of Spike's Lip Sync Battle. The special was hosted by Modern Family's Sarah Hyland and it aired on Nickelodeon and Spike in December 2016.
My team and I created all TV, digital and social promotion for the Lip Sync Battle Shorties special. We captured great content with the host, Sarah Hyland and the Shorties (cast) at our promo shoot in Los Angeles. I was one of three of the writers and producers on the creative team. The Lip Sync Battle Shorties Special campaign is a recipient of two 2017 PromaxBDA silver awards. Due to the success of the special, my team and I launched the Lip Sync Battle Shorties series the following year.
- Project Roles
- Producer, Writer
- Adobe Premiere Pro, Brand Strategy, Conceptual, Content, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Live Action, Marketing Strategy, Post-Production, Producing, Radio, Scripting, Social, Social Media Strategy , TV
- Advertising, Branded Content, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Social Media Content, Television