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Sprite x McDonald's

Created the "That's the MIX" campaign. Worked with Joe Freshgoods, Kyle and Brick to create a Sprite x McDonald’s music video x capsule collection that dropped nationwide at McDonald’s. For $1 you got to try the new McDonald’s-exclusive Sprite flavor and take home a piece from the collection. The campaign got over 1 billion impressions with no traditional media spend, and people lined up around the block at McDonald's to check it out.

Project Roles
Creative Director
Company
McDonald's
Skills
Creative Direction, Brand Strategy
Media
Advertising, Branded Content
Project Industries
Advertising, Restaurant
Sprite x McDonald's
Sprite x McDonald's
Sprite x McDonald's
Sprite x McDonald's
Sprite x McDonald's
Sprite x McDonald's
Sprite x McDonald's
Sprite x McDonald's
Sprite x McDonald's
Sprite x McDonald's