White Balance is a conceptual dental care company with a playful tone. My goal for this project was to create a brand that would actually make people smile. I wanted to make everyday necessities—a toothbrush, toothpaste, dental floss—fun and larger than life.
I designed this campaign for the New York City subway. Commuters are a captive audience. When I’m on the train, I always appreciate the clever ads that provide a distraction from rush hour crowds.
As for the name, White Balance? I can’t resist a bit of wordplay.
- Project Roles
- Adobe Illustrator, Adobe Photoshop
- Advertising, Brand Identity