Mac Pro and Pro Display XDR
Apple wanted to amplify the reveal of the all-new Mac Pro and Pro Display XDR to the audience that cared the most - pro users. With a pair of expandable, hyper-targeted Twitter films, pro users had more to discover, enjoy, and share about this highly-anticipated announcement - the most powerful Mac and best Pro display ever.
- Project Roles
- Art Director, Creative Director
- TBWA\Media Arts Lab
- After Effects, Art Direction, Copywriting, Film, Social Media Strategy
- 3D Animations, Advertising, Commercials - Video, Short Films, Sound Designs
- Project Industries