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Mac Pro and  Pro Display XDR

Apple wanted to amplify the reveal of the all-new Mac Pro and Pro Display XDR to the audience that cared the most - pro users. With a pair of expandable, hyper-targeted Twitter films, pro users had more to discover, enjoy, and share about this highly-anticipated announcement - the most powerful Mac and best Pro display ever.

Project Roles
Art Director, Creative Director
TBWA\Media Arts Lab
After Effects, Art Direction, Copywriting, Film, Social Media Strategy
3D Animations, Advertising, Commercials - Video, Short Films, Sound Designs
Project Industries