Bose - "Going Mobile"
With the advent of smartphones with Bluetooth technology, it was now possible to take your music, and better sound, wherever you imagined. Anytime. Anywhere. Communicating that sense of freedom was the charge. The Sound Link Campaign showcased the product's portability through spontaneous scenarios enhanced by music. Our European counterparts developed a TV spot for Sound Dock Portable that leveraged our direction. The BlueTooth Headset Campaign showcased performance. Not just in what you heard, but also in how others heard you.
- Project Roles
- Art Director, Creative Director, Strategist
- Art Direction, Conceptual, Creative Direction, Creative Strategy