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Bose - "Going Mobile"

With the advent of smartphones with Bluetooth technology, it was now possible to take your music, and better sound, wherever you imagined. Anytime. Anywhere. Communicating that sense of freedom was the charge. The Sound Link Campaign showcased the product's portability through spontaneous scenarios enhanced by music. Our European counterparts developed a TV spot for Sound Dock Portable that leveraged our direction. The BlueTooth Headset Campaign showcased performance. Not just in what you heard, but also in how others heard you.

Project Roles
Art Director, Creative Director, Strategist
Company
Bose
Skills
Art Direction, Conceptual, Creative Direction, Creative Strategy
Media
Advertising
Bose - "Going Mobile"
Bose - "Going Mobile"
Bose - "Going Mobile"
Bose - "Going Mobile"