Bose - "Brand Launch"
Historically, the company had focused their marketing on communicating their product features. An emphasis was placed on technology and performance. In order to communicate the relevancy of their products to a broader audience, a brand campaign was developed that focused on the emotional benefits of their products. It showed how technology and performance could make a difference in their daily lives through better sound. The Global Brand Launch Campaign was designed to remind consumers, in an emotional manner, that whenever and wherever they experienced sound, better sound could make that experience better. Better sound mattered.
- Project Roles
- Art Director, Creative Director, Strategist
- Art Direction, Conceptual, Creative Direction, Creative Strategy