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University Health System - "Thinking Beyond."

A rebranding effort to change the perception of the hospital from a trauma only center to an academic institute that used its research to find and implement solutions where others only saw obstacles. The campaign demonstrated how UHS approached challenges by "thinking beyond" what others saw.

Project Roles
Art Director, Creative Director, Strategist
Skills
Conceptual, Creative Direction, Creative Strategy
Media
Advertising
University Health System - "Thinking Beyond."
University Health System - "Thinking Beyond."
University Health System - "Thinking Beyond."
University Health System - "Thinking Beyond."
University Health System - "Thinking Beyond."