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VMFA - Japanese Tattoo Exhibit

Japanese firemen painted dragons on the backs of their jackets for protection from the flames. For greater protection, the talisman moved from their jackets to their skin. A literal “coat of arms.” This campaign captured the spirit and heritage of this Japanese tradition as well as the hearts and minds of a new generation of museum patrons.

Project Roles
Art Director, Creative Director
Company
Virginai Museum of Fine Arts
Skills
Conceptual, Creative Direction, Design, Retouching
Media
Advertising
VMFA - Japanese Tattoo Exhibit
VMFA - Japanese Tattoo Exhibit
VMFA - Japanese Tattoo Exhibit
VMFA - Japanese Tattoo Exhibit
VMFA - Japanese Tattoo Exhibit
VMFA - Japanese Tattoo Exhibit
VMFA - Japanese Tattoo Exhibit
VMFA - Japanese Tattoo Exhibit