Bose SoundBar - "Preconceived Notions"
Consumers were hesitant to pursue Home Theater due to the cumbersome nature of most systems. They wanted something that was as elegant and unobtrusive in their homes as their flat screen TV. The new SoundBar was designed to provide a Home Theater experience without all the Home Theater hassles. The launch campaign was developed to overcome the perception consumers had about home theater by showing how the SoundBar could remove their preconceived notions.
- Project Roles
- Art Director, Creative Director
- Creative Direction, Creative Strategy