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“See the Power“ Powerade’s 2019 FIFA Women’s World Cup Campaign
In 1999, Brandi Chastain’s goal clenched a historic Women’s World Cup victory—encouraging young girls nationwide to pick up a ball, lace up their cleats, and head on to the pitch. So, for the 20th anniversary of this win—the 2019 FIFA Women’s World Cup—we celebrated the moment’s impact with a story that follows Crystal Dunn’s (Women’s National Team rising star) journey to the world stage. A story that allowed us to demonstrate the power of equal coverage and representation in sports.
- Project Roles
- Content Strategist, Copywriter, Creative Director, Interactive Producer
- Company
- Momentum Worldwide
- Skills
- Broadcast, Commercial, Creative Direction, Integrated, Low Budget, Social Media Strategy
- Media
- Advertising, Commercials - Broadcast, Commercials - Video, GIFs, HTML 5 Banners, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Packaged Goods, Sports
