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“See the Power“ Powerade’s 2019 FIFA Women’s World Cup Campaign

In 1999, Brandi Chastain’s goal clenched a historic Women’s World Cup victory—encouraging young girls nationwide to pick up a ball, lace up their cleats, and head on to the pitch. So, for the 20th anniversary of this win—the 2019 FIFA Women’s World Cup—we celebrated the moment’s impact with a story that follows Crystal Dunn’s (Women’s National Team rising star) journey to the world stage. A story that allowed us to demonstrate the power of equal coverage and representation in sports.

Project Roles
Content Strategist, Copywriter, Creative Director, Interactive Producer
Company
Momentum Worldwide
Skills
Broadcast, Commercial, Creative Direction, Integrated, Low Budget, Social Media Strategy
Media
Advertising, Commercials - Broadcast, Commercials - Video, GIFs, HTML 5 Banners, Social Media Content, Social Media Copy
Project Industries
Advertising, Packaged Goods, Sports
“See the Power“ Powerade’s 2019 FIFA Women’s World Cup Campaign
“See the Power“ Powerade’s 2019 FIFA Women’s World Cup Campaign
“See the Power“ Powerade’s 2019 FIFA Women’s World Cup Campaign