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“Face the Runway” Olay’s Face Anything Campaign Launch Activation

Women are 30% more likely to have their personalities critiqued—making them feel uncomfortable in their own skin. (This was especially true of our new millennial target.) So, to help inspire more women to feel confident in their skin, we challenged 19 fearless women to walk a typically-critical NYFW runway makeup-free after using our products for 28 days. Face the Runway—a first-of-its-kind makeup-free, judgement-free, fashion-free NYFW runway show—had the models walk against a backdrop that allowed a specially designed-dress to blend in so they could stand out.

Project Roles
Copywriter, Creative Director
Company
Momentum Worldwide
Skills
Conceptual, Content, Content Strategy, Copywriting, Creative Direction, Experiential, Fashion, Management of Teams 1-10, New Business
Media
Advertising, Branded Content, Themed Environments
Project Industries
Advertising, Beauty, Fashion
“Face the Runway” Olay’s Face Anything Campaign Launch Activation
“Face the Runway” Olay’s Face Anything Campaign Launch Activation
“Face the Runway” Olay’s Face Anything Campaign Launch Activation
“Face the Runway” Olay’s Face Anything Campaign Launch Activation
“Face the Runway” Olay’s Face Anything Campaign Launch Activation
“Face the Runway” Olay’s Face Anything Campaign Launch Activation