TOMS Purpose Activation
TOMS, an industry leader in social expertise, is now competing with so many brands leading with purpose in footwear and apparel. There's also many ‘One for One’ model businesses.
I co-led a C-Suite leadership workshop, followed by strategizing how to launch their new brand story, For One, Another, via a new film, creative direction for a new, global campaign and an updated brand book.
- Project Roles
- Brand Strategy, Creative Strategy, Marketing Strategy
- Brand Films, Branded Content
- Project Industries
- Fashion, Lifestyle