The Annual Brief Product Launch
For KENT Woman's first direct-to-consumer exclusive product, The Annual Brief, we wanted to launch as a pre-order to drive interest and awareness as well raise initial capital to support the first bulk production.
We selected Kickstarter as the platform to launch The Annual Brief.
I led all pre-launch campaign planning from coordinating with the photographer, director and video production team to models, copywriting, social media assets design and implementation, influencer partnerships, social ad agency coordination, eNewsletters and ongoing outreach. I also developed the Kickstarter campaign page.
- Project Roles
- Content Strategist, Copywriter, Strategist, Writer
- KENT Woman
- Brand Strategy, Content Strategy, Copywriting, Creative Research, Creative Strategy, E-Commerce, Fashion, Lifestyle, Marketing Strategy, Media Strategy, Product Development, Social Media Strategy , Storyboarding, Strategy, Wrangling - Creatives
- Brand Films, Branded Content, Commercials - Video, E-commerce Platforms, Fashion Designs, Microsites, Photography, Retail Designs, Websites, GIFs
- Project Industries
- Fashion, Lifestyle, Startups