P&G - "The Look"

We made THE LOOK to share what it's like to be Black in America today. Historical events inspired the moments in the film. Unfortunately, many of these moments are still happening. Our goal is not to shame or blame, but spark a dialogue. And inspire people to help us build a world where films like this are no longer needed. What's it like to be Black in America today? Let's start by looking back, so we can all move forward. PRESS: https://adage.com/creativity/work/pg-goes-talk-look-illustrate-unconscious-bias-plagues-black-men/2179996

Project Roles
Copywriter, Creative Director
Saturday Morning
Copywriting, Creative Direction
Social Media Content, Websites, Advertising, Manifestos, Taglines
Project Industries
Non-Profit, Packaged Goods
P&G - "The Look"