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Co.Lab, Hosted by Spotify For Artists

To combat low brand sentiment among artists, we launched Co.Lab, community platform that connects up-and-coming musicians with the industry’s best. Intimate events host a select group of artists around unique themes and also function as a content-generating studio. A pre-produced magazine allows attendees to dive deep on each event topic, ranging from Touring to Merch. Our first 5 events increased Spotify For Artists brand sentiment 38% among our target audience. With thousands of applicants and hundreds of attendees, the event series has gone global, popping up in cities from Atlanta to Auckland.

Project Roles
Creative Director
Company
Spotify
Skills
Editorial, Experiential, Social Media Strategy
Media
Events, Magazines, Social Media Content
Project Industries
Music
Co.Lab, Hosted by Spotify For Artists
Co.Lab, Hosted by Spotify For Artists
Co.Lab, Hosted by Spotify For Artists
Co.Lab, Hosted by Spotify For Artists
Co.Lab, Hosted by Spotify For Artists
Co.Lab, Hosted by Spotify For Artists