Co.Lab, Hosted by Spotify For Artists
To combat low brand sentiment among artists, we launched Co.Lab, community platform that connects up-and-coming musicians with the industry’s best.
Intimate events host a select group of artists around unique themes and also function as a content-generating studio. A pre-produced magazine allows attendees to dive deep on each event topic, ranging from Touring to Merch.
Our first 5 events increased Spotify For Artists brand sentiment 38% among our target audience. With thousands of applicants and hundreds of attendees, the event series has gone global, popping up in cities from Atlanta to Auckland.
- Project Roles
- Creative Director
- Editorial, Experiential, Social Media Strategy
- Events, Magazines, Social Media Content
- Project Industries