Travis Scott, AstroWorld — Album Launch Campaign
To launch Travis Scott's much anticipated AstroWorld, his management tasked us with creating a cut through cultural activation that told the story of the album.
We created an icon, reimagining the entrance of the shuttered AstroWorld theme park in Trav's hometown of Houston.
- Project Roles
- Creative Director
- Virtue Worldwide
- Conceptual, Creative Research
- Events, Music Videos, Photography
- Project Industries