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Travis Scott, AstroWorld — Album Launch Campaign

To launch Travis Scott's much anticipated AstroWorld, his management tasked us with creating a cut through cultural activation that told the story of the album. We created an icon, reimagining the entrance of the shuttered AstroWorld theme park in Trav's hometown of Houston. YA!

Project Roles
Creative Director
Company
Virtue Worldwide
Skills
Conceptual, Creative Research
Media
Events, Music Videos, Photography
Project Industries
Entertainment
Travis Scott, AstroWorld — Album Launch Campaign
Travis Scott, AstroWorld — Album Launch Campaign
Travis Scott, AstroWorld — Album Launch Campaign
Travis Scott, AstroWorld — Album Launch Campaign
Travis Scott, AstroWorld — Album Launch Campaign