We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
AMERICAN EXPRESS JERSEY ASSURANCE

AMEX JERSEY ASSURANCE: THE FIRST-EVER PROTECTION PLAN FOR BASKETBALL JERSEYS. NBA fans love to wear the jerseys of their favorite players. And at $200 each, they aren’t cheap. No wonder fans are distraught when their favorite player changes teams - in the NBA, 70% of players changed teams in 2018, alone. Partnering with the NBA and Fanatics, we created a way to turn sports disloyalty into brand loyalty.

Project Roles
Art Director, Creative Director
Company
Momentum Worldwide
Skills
Art Direction, Conceptual, Creative Direction
Media
Advertising, Apparel, Events
Project Industries
Advertising, Retail, Sports
AMERICAN EXPRESS JERSEY ASSURANCE
Collaborators