AMERICAN EXPRESS JERSEY ASSURANCE
AMEX JERSEY ASSURANCE: THE FIRST-EVER PROTECTION PLAN FOR BASKETBALL JERSEYS.
NBA fans love to wear the jerseys of their favorite players. And at $200 each, they aren’t cheap. No wonder fans are distraught when their favorite player changes teams - in the NBA, 70% of players changed teams in 2018, alone.
Partnering with the NBA and Fanatics, we created a way to turn sports disloyalty into brand loyalty.
- Project Roles
- Art Director, Creative Director
- Momentum Worldwide
- Art Direction, Conceptual, Creative Direction
- Advertising, Apparel, Events
- Project Industries
- Advertising, Retail, Sports