We made the country stop and face the opioid epidemic by showing a real detox. Giant LED-screens perfectly replicated the dimensions of our patient's detox room while live cameras composited realtime background footage of passersby to create the illusion of a detox room with glass walls in the middle of NYC.
- Project Roles
- Creative Director
- Art Direction, Broadcast, Color Grading, Conceptual, Documentary
- Advertising, Commercials - Broadcast, Documentaries