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Detox Box

We made the country stop and face the opioid epidemic by showing a real detox. Giant LED-screens perfectly replicated the dimensions of our patient's detox room while live cameras composited realtime background footage of passersby to create the illusion of a detox room with glass walls in the middle of NYC.

Project Roles
Creative Director
Art Direction, Broadcast, Color Grading, Conceptual, Documentary
Advertising, Commercials - Broadcast, Documentaries
Detox Box