Leaf Cannabis Insurance
With recreational marijuana creating a new industry in states like Colorado and California, a flood of businesses found themselves in need of protection that they were not able to access before.
Leaf Insurance tasked Siren with crafting a brand and tone that spoke to both consumers and businesses in a space that often relies on tropes and clichés.
Along with the wordmark and symbol, we crafted a robust design system that encapsulates color palette, member seal, typography, art direction of photography and campaign style guides.
- Project Roles
- Art Director, Designer
- Art Direction, Brand Strategy, Creative Direction, Design
- Advertising, Brand Guidelines, Brand Identity, Branding
- Project Industries