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Leaf Cannabis Insurance

With recreational marijuana creating a new industry in states like Colorado and California, a flood of businesses found themselves in need of protection that they were not able to access before. Leaf Insurance tasked Siren with crafting a brand and tone that spoke to both consumers and businesses in a space that often relies on tropes and clichés. Along with the wordmark and symbol, we crafted a robust design system that encapsulates color palette, member seal, typography, art direction of photography and campaign style guides.

Project Roles
Art Director, Designer
Skills
Art Direction, Brand Strategy, Creative Direction, Design
Media
Advertising, Brand Guidelines, Brand Identity, Branding
Project Industries
B2B
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance
Leaf Cannabis Insurance