RÍJUICE Creative Direction
I provided creative direction that brought a stale cold-pressed juice company to life. I developed a fresh identity, increased sales and digital following, doubled the retail presence, and ate some of the freshest produce known to man.
- Project Roles
- Art Director, Content Producer, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Apparel Design, Art Direction, Brand Strategy, Copywriting, Creative Direction, Design, Packaging Design, Project Management, Social, Social Media Strategy
- Brand Guidelines, Brand Identity, Branding, Microsites, Mood Boards, Packaging, Social Media Content, Social Media Copy, Typography, Websites
- Project Industries
- Beverage, Health/Pharma, Lifestyle