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Athletic Rebrand of the Skip-it

My team and I at Teak SF did a complete re-brand of the popular 90's toy, the Skip-it. We wanted to take the exact same product and use branding and digital storying to target a completely different audience: highly athletic young adults who take their health and workouts seriously.

Project Roles
Designer, Illustrator, Industrial Designer, Product Designer, Typographer, UI Designer, UX/IA Designer
Company
Teak
Skills
3D, Adobe Illustrator, Adobe Photoshop, Brand Strategy, Content, Social Media Strategy , User Research
Media
Apparel, Brand Guidelines, Brand Identity, Commercials - Video, Mood Boards, Photography, User Flows, User Journeys, UX Designs, Websites
Project Industries
Lifestyle, Media, Retail, Sports, Technology
Athletic Rebrand of the Skip-it
Athletic Rebrand of the Skip-it
Athletic Rebrand of the Skip-it
Athletic Rebrand of the Skip-it
Athletic Rebrand of the Skip-it
Athletic Rebrand of the Skip-it
Athletic Rebrand of the Skip-it
Collaborators