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Whole Earth Sweetener

For the launch of their new product lineup, they needed to establish their brand on social channels. The concept was 'Rethink Sweet' and the executions were bucketed into different categories we discovered through research that would resonate best with potential customers. Working alongside a copywriter, each week we would concept, create and post 15-20 different social posts ranging from product shots to educational videos about the ingredients.

Project Roles
Art Director, Content Producer, Content Strategist, Designer, Type Designer
Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Content Management, Content Strategy, Creative Direction, Design
Branded Content
Project Industries
Advertising, Packaged Goods
Whole Earth Sweetener