Whole Earth Sweetener
For the launch of their new product lineup, they needed to establish their brand on social channels. The concept was 'Rethink Sweet' and the executions were bucketed into different categories we discovered through research that would resonate best with potential customers. Working alongside a copywriter, each week we would concept, create and post 15-20 different social posts ranging from product shots to educational videos about the ingredients.
- Project Roles
- Art Director, Content Producer, Content Strategist, Designer, Type Designer
- Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Content Management, Content Strategy, Creative Direction, Design
- Branded Content
- Project Industries
- Advertising, Packaged Goods