Nancy's Pizzeria Rebrand
The brand was in need of an updated visual identity for both page and screen. In preparation for the launch of their first franchise-owned location, in the heart of downtown Chicago, they needed to create a unified brand system among the entire franchise, clearly laying out a vision for the future of Nancy’s Pizzeria. The big task was to make Nancy's relevant (again) amongst the Chicago pizzeria marketplace.
Starting with the logo and color scheme, every creative decision made was held down by the idea that Nancy's is "The Real Stuff". Tapping into Nancy's origin story the concept we ran with was 'Born in 1971'.
- Project Roles
- Art Director, Designer
- Nancy's Pizzeria
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy
- Brand Identity, Branding
- Project Industries