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Heidi Garcia Photography

Heidi Garcia is a bicoastal wedding, family, and personal branding photographer based in LA. I designed her new brand identity and website. Heidi’s brand incorporates soft, neutral tones, elevated typography, and minimalist design. Since Heidi works in multiple photography niches, we aimed to develop a brand that felt unique and intimate, yet would appeal to a broad market. Deliverables: - mood board - color palette - font pairing - primary logo - alternate logo - submark - favicon - business card design - brand style guide - WordPress website

Project Roles
Creative Director, Designer
Adobe Illustrator, Adobe InDesign, Brand Strategy, Creative Direction, Wordpress
Brand Identity, Branding, Brand Guidelines, UI Design, Websites, Wordpress Sites
Project Industries
Heidi Garcia Photography
Heidi Garcia Photography
Heidi Garcia Photography