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Hershey's Take 5 @ SXSW

Problem: Take 5 remixes the traditional candy bar and they needed a way to stand out at SXSW — a space where freebies and swag no longer have any appeal. Working with that insight, we created the first swag trade-in. SXSW attendees came from all over to turn in their branded tote bags and key chains for actual good stuff like mini projectors and dinner reservations. Perfect remix.

Project Roles
Creative Director
Skills
Creative Direction
Media
Events
Hershey's Take 5 @ SXSW
Hershey's Take 5 @ SXSW
Hershey's Take 5 @ SXSW
Hershey's Take 5 @ SXSW