Hershey's Take 5 @ SXSW

Problem: Take 5 remixes the traditional candy bar and they needed a way to stand out at SXSW — a space where freebies and swag no longer have any appeal.

Working with that insight, we created the first swag trade-in. SXSW attendees came from all over to turn in their branded tote bags and key chains for actual good stuff like mini projectors and dinner reservations.
Perfect remix.