INFINITI | DEJA VIEW
The case study for Deja View, an interactive film I directed for Infiniti.
To promote the all new 2014 Infiniti Q50 luxury sedan, Campfire created Deja View, a ground-breaking film that dynamically responds to each viewer depending on their spoken interactions with the onscreen characters.
Deja View combines cinematic narrative with new technologies, including the latest natural language processing systems, to create an immersive entertainment experience unique to each viewer.
- Project Roles
- Moxie Pictures
- Commercial, Filmmaking
- Advertising, Interactive Videos
- Project Industries
- Advertising, Automotive, Technology