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REDBOX SCREENPLAY LIVE

CHALLENGE Redbox, while still having great brand recognition, was struggling to connect and stay relevant to consumers with today’s entertainment landscape. SOLUTION Based on the success we’ve seen from other major brands, we viewed gamification as a great way for Redbox to engage its enthusiastic, passionate audience in an innovative way. We proposed ScreenPLAY, a weekly game series intended to generate fan engagement, improve brand sentiment, promote new releases and title marketing initiatives, and help Redbox position itself as a leading social innovator in the entertainment industry. Every other week we executed a Facebook Live-based game show, complete with rotating games and real-time audience engagement.

Project Roles
Art Director, Creative Director, Event Producer
Company
redbox
Skills
Art Direction, Conceptual, Producing
Media
Interactive Videos
Project Industries
Advertising, Entertainment