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Mellow Mushroom - Follow Us & We'll Follow You

Mellow Mushroom is a pizza place with a laid-back hippie mentality and a rather stoned-looking mushroom for a mascot. To get more followers on Twitter, we told people if you follow us, we'll follow you. We didn't mention we'd be using your social info to do it in real life, in the company's creepy mushroom costumes. The campaign was featured in the print edition of the New York Times, named one of Entrepreneur Magazine's "Top 3 Marketing Masterworks," and for years Twitter used it as an example of how best to use Twitter.

Project Roles
Art Director, Creative Director
Mellow Mushroom
Art Direction, Conceptual, Creative Direction, Digital, Social
Social Media Content
Project Industries
Mellow Mushroom - Follow Us & We'll Follow You