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LA Phil Centennial Rebrand

For it's 100th birthday, the Los Angeles Philharmonic underwent a full rebrand. While working at TBWA\Chiat\Day as a strategist, I saw this project from the market research phase, conducting stakeholder interviews and leading focus groups, to establishing the creative tagline "Our City, Our Sound."

Project Roles
Strategist
Company
TBWA\CHIAT\DAY
Skills
Brand Strategy, Research
Media
Branding
Project Industries
Advertising
LA Phil Centennial Rebrand