Hulu's The Handmaid's Tale

For season one of Hulu's The Handmaid's Tale, I saw a social creative campaign through from initial research (qualitative and qualitative), all the way through execution. This included establishing creator partnerships with fashion designers Vaquera, illustrators, fan fiction writers and comic book artists as a part of the #MyHandmaidsTale campaign. All aspects of this campaign garnered earned media coverage in publications from Vogue to Fast Company.